Digital Marketing Projects:

From academic projects to professional experiences

C&A Digital Internship

C&A Digital is an ad agency that delivers strategic, innovative, and cutting-edge solutions to valued clients from around the world.

✔ Copywriting

✔ Internship

✔ Social media post

Directed and created content for the #CopyThatSound challenge to boost engagement and brand awareness. The post invited followers to recreate iconic sounds from the brand, targeting a younger, creative audience. Worked closely with the creative team to ensure the post was fun, interactive, and aligned with the brand's tone.

A heartfelt TikTok capturing the bittersweet moment as the interns bid farewell on their final day at C&A Digital. With staff members waving goodbye and emotions running high, this clip tells the story of the bonds formed and the creativity shared throughout their journey.

A fun TikTok capturing the excitement as remote co-workers return to the office. The clip shows the joyful moment of recognition followed by a celebratory reunion, highlighting the energy that’s reignited when the team is finally together again. A perfect snapshot of the power of in-person collaboration!

This social media post was designed to highlight a critical pillar of effective healthcare marketing: building and maintaining patient trust. In a saturated and sensitive industry like healthcare, trust is not just a value—it’s a necessity. The visual emphasizes human connection, compassion, and credibility, featuring a genuine moment between a healthcare provider and a young patient. The soft overlay of the C&A Digital branding reinforces the agency’s identity without distracting from the emotional focus.

This post was created to celebrate and publicly appreciate a valued team member, Vanessa, as part of C&A Digital’s internal culture and employer branding strategy. The goal was to humanize the agency’s online presence, highlight the people behind the work, and foster a positive, inclusive company culture both internally and externally.

Directed a fun and engaging TikTok that captures the moment when an ad agency's art team receives a project approval with no revisions. The video showcases the team's celebratory reaction, emphasizing the satisfaction and relief that comes client approval.

All social media post copy were written by Rasheed Boothe

The purpose of this graphic was to educate and remind marketers of the short attention span of online audiences. It was designed as part of an awareness campaign to highlight the importance of concise, engaging content creation for social platforms.